Maybe I've misunderstood, or maybe the people I spoke to weren't completely in the loop, but it sounds like we're being taken advantage of a little bit and I want to know that Universal Audio would have a good night reason for doing what they've been doing.Īfter LUNA was released, there were very few plugins running in Native. I figured now is a better time than ever because of the state of the hardware market, chip costs, and chip availability. I've contacted them again (several times), and it sounds like the general consensus is that they're going to drag their feet until enough customers demand the option of using the hardware they already own to run the plugins they buy. Ironically, consumer available CPUs have advanced at an even faster rate since then, as have the states of many notable competing products. I never forgot this conversation and I assumed they'd eventually drop the requirement for a piece of UAD hardware to run their plugins, but it never happened. Meaning, the emulation is absolutely 100% identical, and it had simply become a matter of what hardware was assigned the "work". Although the work offload is still a big plus, it was possible for everything in their library to run well natively on a high end CPU (presently at that time). Long story short, they talked about how they (much like every company other than UA that sells analog emulations) have technology that makes it so the DSP accelerators are no longer absolutely required for their plugins to work. (This was right after the big "Ryzen boom" where ThreadRipper was starting to make waves for both AMD and Intel, and a lot of computationally expensive things were becoming a financial possibility for home users.) Some time ago, I had a chance to speak to some employees at a sort of trade show and we talked about the required "DSP accelerators" that UA has been known for essentially since their founding, and the conversation turned to recent consumer technological advancements. We're in the middle of a historic chip shortage, which means for some, UA products are literally no longer an option. PSA: Universal Audio has had excellent, native, DSP emulation working in house for over 3 years now, and they're simply not releasing it because it'll hurt hardware sales.
I personally would love to try these plugins and test them intensively I just found this on Reddit and thought maybe it’s interesting for some people here:
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